Incoming call
A customer calls your number
The agent answers and says that the caller is speaking with AI
AI voice agent
An AI voice agent that answers, qualifies and books.
UFRONT answers inbound calls and makes permitted outbound calls, understands the request, qualifies leads, books appointments in your connected calendar and hands the conversation to a person when it should.
The problem it solves
Calls come in while your team is busy, missed calls are not returned and leads who asked for a call wait too long. Every call handled by hand takes time away from the work in front of your team.
One conversation. A clear next step.
From the first hello to a booked appointment or a handover — no phone trees, no repeated information, no lost context.
Request understood
Natural conversation
Sales, support, booking or a general question is identified
Routed to the right process
Your routing rules apply
The conversation continues with the right agent configuration or goes to a person
Action taken
Connected tools are used
Calendar booking and lead record update through your connections
Appointment booked
Availability checked first
The booking is confirmed and recorded with the lead
A person takes over
Handover with context
Your colleague receives a summary and the details collected
Phone tree vs. conversation
Traditional phone tree
- 1Press 1 for sales
- 2Press 2 for support
- 3Press 3 for billing
- 4Wait on hold...
- 5Repeat everything to a person
Conversation with the voice agent
- 1Natural conversation
- 2Request understood
- 3Right next step
They call you. You call them.
One voice agent for both directions, with the same knowledge and rules
Inbound
Customers call your business
Phone → UFRONT → Qualification → Action → Handover
- Answer calls on your number
- Disclose that the caller is speaking with AI
- Understand the reason for the call
- Qualify leads
- Book appointments
- Transfer to a person
Outbound
UFRONT calls contacts who may be called
Consenting lead → Compliance checks → Call → Qualification → Appointment / Transfer
- Call leads who asked to be contacted
- Check consent and the do-not-call list first
- Call only within permitted hours
- Qualify and answer common questions
- Book meetings
- Transfer interested leads to your team
Outbound calls within the rules
Follow up on new leads while interest is fresh
A new lead who has agreed to be contacted arrives → compliance checks pass → UFRONT calls within permitted hours → qualifies the lead → books a meeting or transfers to your team → the result is recorded in the Sales Front.
- Consistent qualification questions on every call
- Consent, do-not-call and permitted-hours checks before each call
- Answers to common questions from your approved knowledge
- Bookings checked against your connected calendar
- Handover to a person with the collected context
Designed around your sales process
We agree the qualification questions, booking rules, record updates and the exact moment a person should take over.
Plan your workflowWhat you get
- Inbound call answering on your number
- Outbound calls to contacts who may be called
- Qualification questions and appointment booking
- Human handover rules that you define
- Call results, transcripts and lead updates recorded in the Communication and Sales Fronts
What launch needs
- A phone number: call forwarding from your current number, the SIP provider or PBX account it already runs on (connected with our team), or a new number through UFRONT
- Your call guidance, qualification questions and approved knowledge
- Calendar and CRM connections
- Handover rules and the people who take over calls
- For outbound calls: consent records, a do-not-call list and permitted calling hours
Keep your number. Or get a new one.
Forward calls from your current number where your provider allows it, connect the SIP provider or PBX account your number already runs on, or use a new number provided through UFRONT. Your number stays with your current provider: number porting is not offered. Number availability and verification requirements depend on the country.
Call forwarding
Keep the number your customers know and forward calls to your voice agent.
Your SIP provider or PBX
If your number runs on a SIP provider or PBX, we connect it with you: your provider sends calls to the SIP address UFRONT gives you, and the number stays where it is.
A new number
Get a number through UFRONT after the verification the country requires.
Number linked to an agent
Each number is linked to the agent that should answer it.
Works with the tools you use
Ready connectors for common tools. Where there is no ready connector, we assess a webhook or API connection as part of the project.
CRM
- HubSpot
- Other CRMs via webhook
Calendar
- Google Calendar
- Outlook
- Cal.com
Messaging
- Telegram
- SMS
Custom
- Webhooks
- External APIs
- Your internal systems
Scope and limits
- Callers are told that they are speaking with AI
- Outbound calls are placed only when consent, do-not-call, permitted-hours, AI-disclosure, recording-consent and budget checks all pass — and never during a demonstration period
- Number availability and verification requirements depend on the country
- The languages of your agent are agreed and tested before launch
- Calls are admitted only while there is available balance
- Your existing number stays with your current provider; number porting to UFRONT is not offered
Common questions answered
Transparent answers to the most common concerns about AI voice agents
Do callers know they're talking to AI?
Yes. The agent discloses at the start of each call that the caller is speaking with AI, and recording and consent requirements are applied for the relevant jurisdiction.
Does the AI sound natural?
The agent uses natural speech synthesis and conversational turn-taking. Callers are still told that they are speaking with AI. We test the voice and conversation with you before launch.
What happens if the AI doesn't understand?
The AI asks clarifying questions. If it still cannot help, it can transfer the call to a person or take a message. You define the fallback behaviour for each agent.
Can calls be transferred to a human immediately?
Yes. You define the handover rules for each agent: specific requests, qualification results, a customer asking for a person, or other escalation triggers. The person who takes over receives the context collected.
Can I keep my existing phone number?
Yes. Where your current provider allows it, you forward calls to the number connected to your voice agent, or we connect the SIP provider or PBX account your number runs on. You can also use a new number provided through UFRONT. Number porting is not offered.
Does Ufront work with my CRM?
A ready connector exists for HubSpot, and calendars connect through Google Calendar, Outlook or Cal.com. Other CRMs can be connected through webhooks or external APIs after we assess them.
How does Ufront support GDPR obligations?
Ufront provides consent, access, retention and audit controls. Compliance depends on the customer's use case, lawful basis, configuration and selected providers; data processing terms are available where relevant.
What are the expected usage costs?
We prepare a tailored proposal based on call volume, workflows, integrations and support requirements.
How Ufront compares
Comparison basis: features as of August 2026. Traditional = human-only front office. Other AI = typical AI voice agents.
| Comparison criteria | Ufront | Traditional reception | Other AI agents |
|---|---|---|---|
| AI disclosure | Disclosed at the start of each call | Not applicable: calls answered by staff | Varies by provider |
| Natural conversation | Natural speech, tested before launch | Depends on staff | Varies by provider |
| Handles misunderstanding | Asks clarifying questions, then hands over | Staff clarify | Varies by provider |
| Immediate human transfer | Handover rules you define | Manual transfer | Varies by provider |
| Keep your number | Call forwarding, your SIP provider or PBX, or a new number | Existing number | Varies by provider |
| CRM integration | HubSpot connector; webhooks and APIs | Manual entry | Varies by provider |
| Data-protection support | EEA control plane; provider-specific terms | Depends on provider | Depends on provider |
| Transparent usage cost | Tailored proposal | Depends on staffing | Varies by provider |
Comparison based on typical features as of August 2026. Individual results may vary. No superiority claim is made or implied.
ROI Calculator
What's a missed call worth to your business?
Enter your numbers
Total incoming calls to your business
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Percentage of calls not answered
New leads from all sources
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Revenue from a converted lead
%
Percentage of qualified leads that close
Hours per month on qualifying/scheduling
Calls your team should make but doesn't
Your estimated results
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See the estimated impact of Ufront on your business
Assumptions: Ufront answers 95% of calls, qualifies 60% of conversations, books 25% of qualified leads. Results are estimates, not guaranteed revenue.
Methodology version: 1.0.0 (2026-08-21)
Limitations: Results are estimates based on the assumptions above. Actual results may vary based on call quality, market conditions, and business execution. No revenue guarantee is implied.
How a proposal is structured
Every deployment is different. Tell us about your call volume, tools and goals, and we will prepare a clear proposal that keeps these three parts separate.
Platform use
Use of the platform and the solutions you choose, under your subscription or agreed order.
Custom project work is not included in any subscription price.
Implementation and custom project work
Scoped and quoted separately after we review your requirements.
- Conversation and agent design
- Telephony and SIP routing
- CRM, calendar and custom integrations
- Testing, launch and team training
Ongoing support
Under an agreed support plan: fixes, agreed maintenance and small agreed changes. New projects are scoped separately.
What support covers
Frequently asked questions
Can I keep my existing phone number?
Yes. Where your current provider allows it, you forward calls to the number connected to your voice agent. If your number runs on a SIP provider or PBX, we can instead connect that account with you so it sends calls to UFRONT. You can also use a new number provided through UFRONT; availability and verification requirements depend on the country. Number porting is not offered.
Which languages can the agent use?
The languages are agreed for your use case. We configure the agent, voice and knowledge for them and test them before launch.
How does the AI know when to transfer to a human?
You define the handover rules for each agent: specific requests, qualification results, a customer asking for a person, or other escalation triggers. The person who takes over receives the context collected.
How does Ufront support GDPR obligations?
Ufront provides consent, access, retention and audit controls that can support a customer's GDPR obligations. Compliance depends on the use case, lawful basis, configuration and selected providers; data processing terms and provider information are available where relevant.
What CRM and calendar integrations are available?
Ready connectors exist for HubSpot, Google Calendar, Outlook and Cal.com. Other systems can be connected through webhooks or external APIs after we assess them.
How long does setup take?
The timeline depends on your call flows, integrations and testing requirements. We confirm the implementation plan in your proposal.
Can I test the agent before going live?
Yes. The agent is tested with test calls before activation, so you can review the conversation, transcript and actions.
What happens if the AI doesn't understand?
The AI asks clarifying questions. If it still cannot help, it can transfer the call to a person or take a message. You define the fallback behaviour for each agent.
How is pricing calculated?
We prepare a tailored proposal based on call volume, workflows, integrations and support requirements. Send an enquiry and a specialist will contact you.
Still have questions?
Contact usSee the AI voice agent in action
Book a demo and we will show how the agent answers, qualifies, books and hands over — and what launch needs for your business.
Book a demoConnected directions
Every solution runs on the same foundation and can pass information to the others.
- Communication Front
Turn enquiries into the right next step.
Calls, website forms and chat, WhatsApp and Telegram become one recorded enquiry — answered or handed over to a person.
Learn more: Communication Front - Sales Front
Keep opportunities and follow-ups moving.
Leads are qualified, meetings are booked against your calendar and follow-ups get an owner.
Learn more: Sales Front - Support Front
Answer with context. Escalate with clarity.
Answers come from your approved documents with a traceable source; when information is missing, a ticket goes to a person.
Learn more: Support Front - Document Front
Turn documents into reviewed, usable information.
Text PDF and DOCX files become structured fields that a person reviews and approves before they are used.
Learn more: Document Front - Meetings Front
Turn discussions into accountable action.
Uploaded or typed notes become a reviewed summary, decisions and approved tasks with owners.
Learn more: Meetings Front - Command Front
See what is happening. Control what happens next.
An overview built from real records, with an approval queue and a history of every action.
Learn more: Command Front