Sales Front

Keep opportunities and follow-ups moving.

Enquiries become qualified lead records with an owner, bookings are checked against your connected calendar, and every follow-up has a task and a person responsible.

The problem it solves

Leads arrive, but qualification depends on who picks them up, meetings are arranged through back-and-forth messages and follow-ups live in someone's memory. Double bookings and forgotten callbacks cost opportunities.

How it works

  1. Lead record

    A lead is created or updated from the conversation, with phone, company, owner and qualification details.

  2. Facts kept separate

    What the customer actually said is stored separately from what the AI inferred.

  3. Qualification and owner

    Clear qualification rules decide the next step, and the lead is assigned to an owner or team.

  4. Booking

    Availability is checked in your connected calendar, time zones are handled and overlapping bookings are rejected.

  5. Follow-up

    A follow-up task is created for the owner. Permitted cancellations and reschedules are supported.

What you get

  • Lead records with supplied facts and AI inferences shown separately
  • Qualification rules agreed with you
  • Owner or team assignment
  • Bookings checked against your calendar, without overlapping appointments
  • Follow-up tasks with a responsible person
  • No duplicate booking when the same event arrives twice

What launch needs

  • Your qualification criteria
  • The calendar to book into: Google Calendar, Outlook, Cal.com or the internal calendar
  • The owners or teams who receive leads
  • Rules for cancelling and rescheduling
  • Optionally, your CRM connection: HubSpot, or a webhook or API connection

Scope and limits

  • An internal booking is shown as internal; it is never presented as synced with Google Calendar unless the sync has run
  • AI inferences are suggestions for your team, not verified facts
  • Qualification follows the rules you set; commercial decisions stay with your team
  • Outbound calls to leads use the AI voice agent and require consent and permitted calling hours

See it in a demonstration or start

See an enquiry become a qualified lead, a booking and a follow-up task in a demonstration, or discuss your sales process with us.

Every solution runs on the same foundation and can pass information to the others.

  • Communication Front

    Turn enquiries into the right next step.

    Calls, website forms and chat, WhatsApp and Telegram become one recorded enquiry — answered or handed over to a person.

    Learn more: Communication Front
  • Support Front

    Answer with context. Escalate with clarity.

    Answers come from your approved documents with a traceable source; when information is missing, a ticket goes to a person.

    Learn more: Support Front
  • Document Front

    Turn documents into reviewed, usable information.

    Text PDF and DOCX files become structured fields that a person reviews and approves before they are used.

    Learn more: Document Front
  • Meetings Front

    Turn discussions into accountable action.

    Uploaded or typed notes become a reviewed summary, decisions and approved tasks with owners.

    Learn more: Meetings Front
  • Command Front

    See what is happening. Control what happens next.

    An overview built from real records, with an approval queue and a history of every action.

    Learn more: Command Front
Sales Front: Qualification, Booking and Follow-up | UFRONT